Hallmark Applications and Registrations
Trademark applications (and registrations) provide you with several to protect your business and investment; in realization they will become your best business asset. There is a very common misconception that registering a company, purchasing the names and registering for tax purposes provides you the actual use of legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical procedures.
Questions often arise as to if to register a brand. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights added with the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capability to stop others from with the golf irons brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description for this business’ offerings provides the legal specifics of protection. It is important that the range of products and/or services that business produces is correctly classified into one of the 45 separate categories in existence.
It is important to spotlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the emblem and business conception within australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based Trademark Reply Filing Online India. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the majority of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval in order to the exclusive user of the specified trademark for the plethora of goods and services went for under the application.
